By their nature, a press release needs to be written in a way that a journalist or blogger can use to create an interesting story their readers will want to engage with.

It all starts with the lead, or lede as they used to say. To get noticed, your press release has to be newsworthy. The release has to be geared to speak to journalist and bloggers first since they’ll be spreading the news, and your core customers next since they’ll be the ones buying from you.

One great way to get the interest of bloggers and journalists is to make the release as close to print-ready as possible. If these writers have to do a lot of extra work to get your release in shape for their readers, they don’t want the hassle. I will write a newsworthy press release that’s ready for print.