Reading a blog is like sitting in a coffee shop talking to an old friend. Informal and casual, blogs also provide useful information. The best blog posts entertain while they inform. And it always needs to answer the questions that brought a reader to the blog in the first place.

While the history is a bit murky, “weblogs”–what we call “blogs” today–started as online diaries. In the early days, writers mostly wrote about their lives and experiences. Today, blogs expand beyond that and have become a ready way for companies to communicate directly with their customers.

Why Your Company Needs a Blog

Do you need regular content to build your online presence? It’s easy to start, just click “Write Me!” and tell me what you need!