Reading a blog is like sitting in a coffee shop talking to an old friend. Informal and casual, blogs also provide useful information. The best blog posts entertain while they inform. And it always needs to answer the questions that brought a reader to the blog in the first place.
While the history is a bit murky, “weblogs”–what we call “blogs” today–started as online diaries. In the early days, writers mostly wrote about their lives and experiences. Today, blogs expand beyond that and have become a ready way for companies to communicate directly with their customers.
Why Your Company Needs a Blog
- Marketers get 60% of their highest-quality leads for their sales teams from inbound practices, such as SEO and blogging. (HubSpot report, State Of Inbound 2018.)
- And 53% of marketers see higher ROI from their inbound marketing efforts. (HubSpot report, State Of Inbound 2018.)
- 47% of buyers viewed three to five pieces of content before engaging with a sales rep, according to Demand Gen Report.
- On average, companies with blogs produce 67% more leads per month. (Demand Metric)
Do you need regular content to build your online presence? It’s easy to start, just click “Write Me!” and tell me what you need!