Unlike its informal cousin, the blog posts, an article is more formal and doesn’t offer a lot of opinions. It presents facts clearly and logically. When the reader finishes an article, they feel smarter and better informed by the effort.

An article needs two core qualities: it must be interesting to read and stacked with data and facts that inform. It’s not an easy task to make complicated topics interesting. But if no one reads your article, it doesn’t do you any good. Your content must be helpful to those that visit your website to get your readers attention.

Publishing articles periodically to your website lets you dive deep into a topic that concerns your prospective client, and get to the nitty gritty to help them move to “yes.”

If you want well researched, authoritative articles to post on your website, getting started is as easy as clicking “Write Me!” below.